Digital Marketing Executive
We are looking for a qualified individual with minimum 2 years of industry experience in the digital marketing space. The job role requires an independent, motivated, eager to learn individual. The individual would be working directly with the functional heads and the promoters
Industry Experience: 2+ years in a corporate brand with previous experience in social media and SEO/SEM and digital marketing campaigns
Qualifications: Graduate from a reputed institute
Skills :
- Worked in a corporate set-up
- Good with excel and numbers
- Proficient with Social Media
- Proficient with Digital Marketing, its terminologies and KPIs
- Understanding of digital marketing and social media tools such as email marketing, SMS marketing, Hootsuite, etc.
- Familiar with Google Analytics
Roles and Responsibility :
- Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
- Track the website traffic flow and provide internal reports regularly
- Identify new digital marketing trends and ensure that the brand is in front of the industry developments
- Digital marketing management for during launch and sustenance respectively Vendor Selection
- Agency Coordination and Management
- Work on SEO of the website pages
- Edit and post content, videos, podcasts, and audio content on social media and online sites Promote company and its projects in the digital space
- Manage the social media posts and calendar for the brand across platforms Post, comment, re-share, like and other efforts from official social media handles Execute social media efforts to improve KPIs, likes, shares, tweets, etc Execute SMS and email-based marketing campaigns
- Optimize company pages with each social media platform to increase the company’s social content visibility
- Compile performance report using Google Analytics program
- Awareness of updates in Google’s Algorithm
- Contribute to blogs for on-page and off-page SEO optimization
- Conduct keyword research according to the latest keyword research strategies Fix any error in online content and arrange webinars and webcasts (as per requirement) Build and manage rich contents like blog posts, e-books, webinars, whitepapers, infographics, reports, etc. which attracts qualified traffic.
- Optimize lead nurturing process